Wolf Paw, Distribution of Wealth, 2104. Mixed media; dimesions variable. Courtesy Ace Chinchilla Gallery, Zurich. © Wolf Paw. All Rights Reserved.
Art21 Magazine April / May Issue “Value”
“A grift isn’t fully realized until it is grifted.” —Giovanna della Grema, The Grift: Imaginative Futures in Contemporary Fine Art, 2104
I hope this finds you well. I am Giovanna della Grema, the director of Ace Chinchilla, LLC, an advisory group for global contemporary fine art based in the capital of Switzerland. I am also senior partner of Grema & Grema, Ltd., our family’s bespoke art consultancy business, whose reigns were recently handed over to me by my father, its founder, after his untimely death by motorcar accident. Thanks to his foresight I am able to legally and fruitfully communicate my proposal to you today.
Also, may I add, it is with deep sense of purpose and utmost sincerity that I write this letter to you, knowing full well how you may feel receiving such a missive from someone you have not met or heard from before. There is no need to fear, as I discovered your listing in reliable US-based arts publications, including the renowned Arts in Americas Directory, which lends credence to my humble belief in the wisdom of this communiqué. I also assure you of my honesty and trustworthiness.
Not at all incidental to this proposal is my exceptional role as private consultant and curator to none other than Her Excellency (HE), the celebrated Sheikha Noor bint Ascii bin Zift, whose beauty and generosity are well known throughout the global fine art community. You will no doubt have read about HE these past several years in all the major newspapers and art magazines, not to mention the annual Top 1000 lists. But in case you, a busy artist immersed in your own process, are not up-to-date on Her Excellency’s growing achievements, I will gladly fill you in at a later date should we continue to discuss our potential arrangement. For now, I will simply point you to a few facts: Her Excellency is heir to a small family estate, an exquisite jewel situated on the pristine outskirts of the eponymous Royaume de Zift2 founded through the implementation of the Village-Turned-Nation-State Solution policy after the climactic events that swept through the realm in the previous decade.
Zift rises from the banks of a former ancient river that for millennia emptied its waters off the northern coast of the African continent. After myriad filthy hovels were razed, Zift was redesigned top to bottom by the visionary “starchitect” Hubertus IV of Hohenlohe-Langenburg-Elf (the great-great-grandson of the Alpine ski celebrity), who earned his degree from the prestigious NYUCorp (Eastern Divisions) soon after the close of his generation’s war. Ever since, sparkling Zift has lent its name to all that touches its borders.
But I must cut this history lesson short and come to our main point. On behalf of Her Excellency, I offer this morsel: we are very much interested in working with you.