Boston bomb-terrorism-art-marketing scare [thread]
Yesterday a bunch of LED signs with cartoon characters from a TV show shut down the city of Boston. They were installed on bridges, overpasses, etc.
City officials spent $750,000 deploying first responders to the site of the cartoons.
Now they have arrested two of the "artists" who were hired by Interference, Inc, a guerrilla marketing firm who was hired by Turner Broadcasting.
Bail for the artists is set at $100,000.
One of the LED signs is on sale on eBay for $5,000.
This world gets weirder and weirder.
via Alternet: [watch video of "press conference" w/ arrested artists...]
[...] Years from now, people will remember the day that Boston was attacked by Aqua Teen Hunger Force:
A guerrilla marketing campaign for a cartoon show about a box of french fries and his milkshake pal set off a scare that nearly shut down Boston's commercial district yesterday, as bomb squads closed highways and two bridges in search of what turned out to be magnetic-light versions of the cartoon characters.
Turner Broadcasting, parent company of the Cartoon Network, said the small electronic circuit boards, which hang from girders and bridges, are part of a 10-city marketing campaign for the animated late-night television show "Aqua Teen Hunger Force." Such guerrilla ad campaigns seek to place products in unexpected corners and count on those who spot the characters to "get" the gag. [...]
Boston and Massachusetts officials were not amused. A train passenger spied the first magnetic object, which looked like circuit boards with protruding wires, attached to a girder under Interstate 93 in the Charlestown neighborhood of Boston. A police bomb squad responded and blew up the device, leading to the shutdown of a railway station and the highway. For a while, the Coast Guard blocked off a section of the Charles River.
While this publicity stunt by Turner Broadcasting will rank among the legendary boneheaded business decisions of all time - and may justifiably cost the company hundreds of thousands of dollars if the city launches a civil suit against it - the fact remains that any pimply kid could have identified the patterned image of a cartoon character on the devices and so exposed the whole thing as a prank. But there are no pimply kids on the Boston police force, apparently. More's the pity. [...]