Scott Reeder
American Dick
2007
Oil on canvas
101.6 x 76.2 cm
Image Via
via Artnet mag, 7/9/09:
by Kenny Schachter
At the most glamorous of the many fab parties leading up to Art 40
Basel, a museum director told how she’s gone on a day trip to the
Venice Biennale, after which she went for a massage and was roused by
the sensation of something odd in her hand -- the penis of the masseur.
The only reaction the tale elicited was laughter.
A day later in Basel, I heard another story, this one about a famous
industrial designer who, after he received delivery of a classic ‘60s
Aston Martin, took his penis in hand and rubbed it across the length of
the automobile.
Dicking around was clearly the theme of the moment. On my way from
Zurich to Basel, I was confronted with a Cameroonian taxi driver who
tried to sell me an African mask -- "a replica of which was currently
on view at the Beyeler Museum" -- and then offered to scout young
talent for me in Africa.
Like my driver, I had not signed up for the main fair or any of the
ancillary fairs (for once). As a result, I felt a newfound freedom to
roam, to see and enjoy the peripatetic event, living outside the Willy
Lowman-esque ball-and-shackle of gallery proprietorship.
In the process, I ended up with more business cards and feeling less
beholden. The social hierarchy within the fair is comically
demonstrated by the VIP Lounge, which itself contains VIP-VIP lounges,
the most exclusive of which is sponsored by Netjets, a sort of a
time-share for Gulfstreams. After managing to get myself smuggled in
like so much excess baggage, it was hot and uncomfortable inside, just
like being stuck on an airless plane.
Through it all, art is being consumed this way and that, right under
your nose, and after getting caught in the whirlwind, sometimes by you.
It’s an elating experience to behold. Sure it’s rather gross in a
depression, but art excites and, someone told me, has a measurable
neurological effect that prolongs your life. Viva la credit crunch, the
hiatus is over, I’m starting to collect again -- though I must admit,
after my return to reality and the collapse of my past five deals, I
hope it didn’t amount to premature ejaculation.
A dealer in the fair was quoted on Bloomberg confessing to a dirty
little secret those in the art business are nowadays all too familiar
with: selling at substantial losses to maintain liquidity in order to
keep things moving. It’s reassuring to know I’m not alone. Though many
dealers seemed to be selling, I heard stories of just as many who were
not.
But it’s the age-old lie, the art world’s version of original sin --
to state publicly that they sold like hotcakes when in reality they
lost a fortune. Are my peers becoming the model of a new sociological
type of the YUPPIE variety, namely MUDs: Middle-aged, Urban and
Downwardly mobile? Spending money used to be a profession; now finding
any is a chore.
As I was actually sitting with a client, a specialist from a major
auction house called him to tell how I had burnt the works in his
collection by shopping them around too aggressively. Art is the only
field where you are enlisted to sell something only to be accused of
diluting its value and ostracized for doing the very thing you were
asked to undertake in the first instance.
No sooner had my client hung up on his call from the auction house,
than my phone rang with the very same expert asking me to lunch the
following week, knowing that only I had full access to the work. Talk
about a zero sum mentality, for which the art world is famous. One
dealer sells, it is perceived, only at the expense of another.
A few days later another dealer (who might be from Canada) called my
client to state he had seen the very paintings we were offering for
sale on the Internet, which was the death knell for any kind of
discrete transfer of title. Nothing could be further from the truth,
but that was beside the point, which was, so to speak, backstabbing.
Emblematic of the degree of gossip, innuendo and disinformation
swirling around the art world in the attempt to undermine business are
the following: One dealer "friend" called to relay that he had heard
that a painting I was selling through a dealer participating at the
fair was being sold, for more than I was let on to believe, to a
Russian with a famous girlfriend. Although the pricing story turned out
to be false, the identity of the collector was entirely correct. The
reconnaissance of the art world is worthy of the CIA and MI5 combined.
In the end, the show of public consumption for the sake of the
girlfriend was followed by a swift cancellation, made only after the
fair and invoice were complete. A few deals later I was contacted by
the same deep-throat dealer who again knew the precise details of a
multi-million-dollar deal I was in the midst of. The only upside is
that I was relieved to know I wasn’t suffering from extreme paranoia
due the accuracy of the third party information I am constantly
bombarded with. Can someone explain why art-world insiders have such
big mouths?
Museums and auction houses are cutting more and more positions after
the spring/summer 2009 sales declined by three-quarters to 80 percent.
At the London auctions in June, two important late Picasso paintings of
musketeers, bought in 2005 for £2.7 million and in 2000 for £4 million,
respectively, sold for £5.75 million, and £7 million. Picasso you could
sell even in a post-nuclear apocalypse.
Funny too with the sale of a Richard Prince "Nurse" painting for $3
million, versus last year’s result of $8 million for the same-sized
nurse. With price depreciation like that, you would need a nurse.
Amazingly that was the only work in the sale with a third-party
guarantee.
For the most part though, the favorite artists in today’s market are
dead ones. Mine, too -- they are a hell of a lot easier to deal with.
Even so, just when it appeared the auctions stopped making records like
the music industry, 18 were set at Phillips London in June for
primarily younger artists. Only a short time ago, in my London
neighborhood, I witnessed two Ferrari test-drives in one morning -- if
that’s not a ray of hope, what is?
And there are always smart plays, even in a down market. I had
assiduously avoided the recent group of hip, young New York, until one
became an auction highflier at a tender young age. I decided that if
you can’t beat them, join them. So I bought one and was able to resell
it for twice what I paid before I paid for it, which was still only
fair market value, thus the glory of the inefficiencies of the market.
Fittingly, the subject matter of the work was an abstract depiction of animal shit.
KENNY SCHACHTER operates Kenny Schachter / Rove on Hoxton Square in London.