
Letter from Philip Leider to Matthew Baigell, October 30, 1967.
ARTFORUM is celebrating its 50th anniversary with an issue dedicated to technology and the arts. You heard me. As ARTFORUM Editor-in-Chief Michelle Kuo points out in her Letter from the Editor: this is pretty freaking weird:
THE MESSAGE WAS BRIEF. Typed as if for telex, a 1967 memo from
this magazine’s editor, Philip Leider, responded to a writer’s pitch
with characteristically lapidary concision: “I can’t imagine Artforum
ever doing a special issue on electronics or computers in art, but one
never knows.” And, really, how could one know? The contingency of the
moment is right there in black and white. Leider’s skeptical words said
one thing, but the memo’s blocky, futuristic design, as if auguring a
world defined by computer terminals and communications media, said
another.
The magazine Leider helmed—which, with this issue, marks
its fiftieth anniversary—was committed to the most advanced art of the
day. In that sense, Artforum was very much dedicated to writing
the future, whatever that might look like. So it’s safe to assume that
it wasn’t a discomfort with the likes of punch cards that gave Leider
pause. Rather, he was rightfully loath to pin art too closely to any one
kind of media or technology—just as we are loath to do now, whether to
avoid lapsing into a retrograde medium specificity, on the one hand, or
technological determinism, on the other. Today we still cringe at
manufactured genres like “computer art,” even if art as we know it could
barely exist without computers. Technophilia and technophobia alike
pervade museums, galleries, and art-fair booths; the language of new
media and social media—platform, network, algorithm, sharing—abounds in press releases and exhibition titles, slaking our thirst for 1960s-cum-1990s
cyber-euphoria. At the same time, Leider’s doubt echoes in the
distance, a critical reminder that art’s affair with media is always
prone to historical amnesia, to lazy conflations of vastly different
positions and practices, to abrupt shifts from the faddish embrace of
progress to a pining for the obsolete. We are nostalgic; we want to move
on.
This special issue of Artforum aims to move on but not
forget. In the following pages, we’ll take stock of five decades of
conversation and contestation that helped forge art’s manifold
possibilities and that now stand as a vital record of history. More
broadly, we’ll reflect on the past fifty years of media, technology, and
art, from the Plexiglas and Porta-Paks of the ’60s to the networked art
of the present. For the story of media is, in many ways, the story of
contemporary art—both its history and its future.
Shock value aside, the issue is chock full of things I want to read right away, not to mention to assign to my graduate students. Did I mention that it's really thick? Yes, art advertizing is up, friends: you can prop open your studio fire door with the thing.
Also: no reviews.