via Tattfoo Tan [YouTube], July 21, 2013:
The Fruity Pop Workshop - With Food In Mind
With Food in Mind's new pop-up
workshop roams New York City, teaching children aged 4-11 how to make
healthy sodas with fruit from their local farmers market.
Commercial sodas and fruit juices containing high-fructose corn syrup and other additives play a big role in the childhood obesity epidemic. With Food in Mind believes that children who possess the skills to make their own beverages can lead healthier lives and positively influence the health of their families, friends, and neighbors. Taking the age-old lemonade stand as inspiration, we encourage Fruity Pop Workshop participants to set up soda stands in their communities, becoming artisans, entrepreneurs, and community changemakers in the process.
The Fruity Pop Workshop was developed in collaboration with New York-based artist Tattfoo Tan whose Nature Matching System Placemat, pictured below, is incorporated into the learning experience. Its colorful chart, based on Tan's photographs of farmers market produce, serves as a reminder to consume our daily dose of color. The artist says, "These intense colors might even be called nature's nutrition labels."
The Fruity Pop Workshop will roam New York City this summer, popping up at Down to Earth farmers markets and other public spaces in low- and moderate-income areas. Children and parents are invited to join a group of artists, educators, and volunteers between 11am and 2pm for hands-on and delicious fun. There is no cost to participate.
The Fruity Pop Workshop was created in collaboration with Tattfoo Tan and Down To Earth Markets. Image credit: Tattfoo Tan, “Nature Matching System Placemat” (currently for sale at MoMA Design Store). Courtesy the artist.
Via the website:
With Food in Mind operates at the intersection of food, visual culture, and social change. Because food is relevant to every living person, we believe that it is uniquely capable of engaging many different audiences in learning about the arts. We develop drop-in workshops, afterschool programs, and other educational programs that dynamically combine the two disciplines, fostering art appreciation through food. As a nomadic organization, we partner with a wide range of other organizations and creative types to bring our programs to low-income communities and people of color in New York City and beyond.
With Food in Mind was founded in 2012 by Nicole J. Caruth, a Jill-of-many-trades with over 15 years experience working in the art, food, and fitness industries. The organization affirms her ongoing commitment to art and health education, and personal belief that art can inspire social change. Caruth has written extensively about food in contemporary art and has been called one of the leading voices on the subject. Her writing has appeared in a range of publications including ARTnews, Big, Red & Shiny, C Magazine, Gastronomica, Nka: Journal of Contemporary African Art, Public Art Review; the Phaidon Press books Vitamin D2 and Vitamin Green; and numerous exhibition catalogues. She resides in New York where she works as a writer, editor, and curator.