The Whitney Museum has just unleashed its new online initiative, Whitney Stories.
From the press release:
The Whitney is introducing Whitney Stories, a new quarterly online magazine designed to invite readers to engage with the multiple histories and narratives that make the Museum a compelling place to visit—in the galleries or online.
Our first issue, “Whitney of the Future,” provides a look at events surrounding the May 2011 groundbreaking on our new building in downtown Manhattan, designed by architect Renzo Piano and scheduled to open to the public in 2015. Future issues of Whitney Stories will continue to offer our visitors a behind-the-scenes look at Museum projects large and small.
Produced and published by Whitney staff, Whitney Stories is a publication designed to grow and change as the Museum does. Readers can subscribe to our RSS feed or social media channels to follow along as the Whitney’s story unfolds.
Whitney Stories At-a-Glance:
+ Whitney Stories was designed by the design partnership Linked By Air, who also designed our website, whitney.org.
+ A social feature, What Do You Think allows readers to share their thoughts about a range of topics related to the museum.
Highlights from the first issue include:
+ Breaking Ground: Watch Breaking Ground, the performance Elizabeth Streb and STREB Extreme Action Company choreographed for the groundbreaking ceremony
+ Cory Arcangel Re-Blogs the Internet: Learn more about artist Cory Arcangel’s online projects, including a special media partnership between the Whitney and Buzzfeed for his exhibition, Pro Tools, which is currently on view at the museum through September 11, 2011.
+ Into the Future with CHERYL: Come party with CHERYL, the performance art collective that hosted a special party to celebrate groundbreaking on the new building.